...

Is Gold Taxable in an IRA?

Is Gold Taxable in an IRA?

Is gold taxable in an IRA? Gold held in an IRA is not taxable until distributions begin. One of the main benefits of a gold IRA is the tax-deferred growth potential. The IRS treats gold in an IRA the same as other alternative assets or traditional paper securities like stocks and bonds. Still wondering about is gold taxable in an IRA?

No taxes are owed on the gains earned inside the IRA until you start taking required minimum distributions (RMDs) at age 72. RMDs are taxed as ordinary income based on the value at distribution. Holding physical gold in an IRA allows the gold to grow tax-free for decades.

Is gold taxable in an IRAGold has long been valued as a precious metal, historically used as currency and representing lasting value. In modern times, gold remains an attractive asset for many investors seeking to diversify their portfolios.

Is gold taxable in an IRA? No. The tangible nature of physical gold and its role as a hedge against inflation makes it appealing.

This has led some investors to look into holding physical gold coins, bars, and bullion within their Individual Retirement Accounts (IRAs). In regard to iss gold taxable in an IRA, the IRS has strict rules regarding holding physical gold in IRAs.

While physical gold is allowed to be held in Specialty IRAs known as Self-Directed IRAs, there are specifications regarding the fineness, storage, and type of gold permitted. Is gold taxable in an IRA?

Failure to follow IRS rules can lead to steep penalties and taxation, so it is important to understand the regulations about is gold taxable in an IRA.

Some key considerations are the type of gold coins allowed, where and how the gold must be stored, and how the holdings are taxed. This guide will examine the ins and outs of holding physical gold in an IRA account to shed light on IRS rules and best practices. With gold IRAs growing in popularity, a clear understanding of regulations can ensure your retirement savings remain tax-advantaged.

In this comprehensive guide we answer the question Is Gold Taxable in an IRA. You will also discover answers to the following:

  • What are the IRS rules for gold IRAs?
  • Can I hold physical gold in my IRA?
  • Should I have gold in my IRA?
  • What is the downside of a gold IRA?
  • Is gold taxable in an IRA?

Is Gold Allowed in an IRA?

Yes, physical gold is allowed to be held in self-directed IRAs. Is gold taxable in an IRA? No. Gold coins and bullion meeting certain purity standards can be included alongside other alternative assets like real estate and private equity. Popular gold coins allowed in IRAs include the American Gold Eagle, Canadian Gold Maple Leaf, and Australian Gold Kangaroo.

Gold bars, rounds, and ingots from NYMEX-approved refiners are permitted if they have a fineness of .995 or greater. Storing collectible coins with numismatic value is prohibited – only bullion graded coins whose values closely follow gold spot prices. The gold must be stored in a secure, IRS-approved depository. Watch video below to learn more about is gold taxable in an IRA.

Now, let’s examine the rules around holding physical gold in an IRA to shed light on this growing investment trend and is gold taxable in an IRA. We’ll cover the types of gold permitted, storage requirements, tax implications, benefits and risks, and steps for getting started. Gaining full understanding is key for investors interested in using their retirement funds to acquire gold. Here’s IRS info about is gold taxable in an IRA.

IRS Regulations for Holding Physical Gold in an IRA

The IRS classifies physical gold bullion as a “collectible” asset when held in an IRA account. Special rules and limitations apply:

  • Minimum purity standards must be met – .995 gold content minimum
  • Only bullion-grade coins minted by government mints allowed
  • Bars and rounds must come from NYMEX-approved refiners
  • Collectible, numismatic, or rare coins prohibited
  • Gold cannot be taken possession of personally
  • Must use an IRS-approved depository for storage

Adhering to all IRS protocols is critical to qualify for tax-advantaged treatment as an IRA and avoid penalties.

Popular Gold Coins and Bullion Allowed in IRAs

With an understanding of the regulations, below are examples of gold coins and bullion permitted in IRAs:

Gold Coins

  • American Gold Eagle
  • Canadian Gold Maple Leaf
  • South African Krugerrand
  • Australian Gold Kangaroo
  • Austrian Gold Philharmonic

Gold Bullion

  • Bars (1 oz, 10 oz, and kilo sizes common)
  • Rounds (1 oz)
  • Ingots (1 oz and larger)

When selecting physical gold, reputable government mints and NYMEX-approved refiners are recommended to ensure IRS compliance.

You Get a Gold IRA Benefits Owning Physical Gold

The key potential benefits of holding physical gold in an IRA include:

  • Portfolio diversification – gold prices often move independently from stocks and bonds
  • Inflation hedge – gold has historically retained purchasing power over long periods
  • Store of value – gold has served as real money and a crisis hedge for centuries
  • Tangible asset – provides comfort beyond paper assets prone to devaluation
  • Tax-deferred growth – no capital gains tax until distributions begin
  • Global demand – steady central bank and consumer demand for gold exists worldwide

Risks and Drawbacks of a Gold IRA

There are also disadvantages to consider with physical gold IRAs:

  • No yield – gold bullion does not provide interest or dividend payments
  • Storage costs – expenses for secure vaulting and insurance apply
  • Volatile pricing – gold can see wild price swings at times, losing value in certain periods
  • Tax headaches – meticulous reporting required and some states tax gold
  • Counterparty risks – vault or custodian failure could lead to losses
  • Alternatives may outperform – stocks and bonds can see higher returns short term

Getting Started with a Physical Gold IRA

For those interested in establishing a physical gold IRA, follow these key steps:

  1. Select an approved IRA custodian specializing in alternative assets like Kingdom Trust or Equity Institutional.
  2. Open a self-directed IRA and fund within 60 days through new contributions or rollovers from existing IRAs.
  3. Choose approved gold coins/bullion from reputable dealers like APMEX, JM Bullion, Goldco.
  4. Custodian will facilitate secure storage at an IRS-approved depository like Delaware Depository.
  5. Make annual contributions and take required minimum distributions (RMDs) at age 72.
  6. Custodian handles account administration, documentation, and IRS reporting.

With proper due diligence and by adhering to all IRS regulations, investing in physical gold can potentially strengthen and diversify a retirement portfolio. But care should be exercised when opting to use a gold IRA given the risks involved. Is gold taxable in an IRA?

What is IRA Approved Gold?

IRA-approved gold refers to the types of gold bullion permitted to be held in a self-directed IRA account. The IRS has rules in place to define what physical gold can qualify for tax-advantaged growth in an IRA. We will now examine the ins and outs of IRA-approved gold to clarify what types of coins and bars are allowed.

ira approved goldGaining full understanding of the IRS rules is key for investors interested in using their IRA funds to add physical gold exposure. Info about is gold taxable in an IRA includes the following details.

The most common IRA-approved gold includes:

  • Gold coins minted by government entities like the US Mint, Canadian Mint, and Perth Mint. Examples are the American Gold Eagle, Canadian Gold Maple Leaf, and Australian Gold Kangaroo.
  • Gold bars, rounds, and ingots from NYMEX-approved refiners like PAMP Suisse and Credit Suisse.
  • Minimum fineness of .995.
  • No rare or collectible numismatic coins.
  • Gold must be stored in IRS-approved depository, not with individual.

Sticking with bullion coins and bars ensures the gold maintains a value close to the live gold spot price. Collectible gold coins would disqualify the IRA since the value is influenced by supply/demand rather than just gold content.

The IRS places restrictions on the type of gold bullion allowed in individual retirement accounts. IRA-approved gold includes:

  • Minimum fineness of .995 (99.5% pure gold)
  • Gold coins produced by government mints like the US Mint and Canadian Mint
  • Gold bars, rounds, and ingots from NYMEX-approved refiners like PAMP Suisse
  • 1 oz, 10 oz, and kilo size bullion most common
  • No collectible, antique, or rare gold coins
  • No gold jewelry, artifacts, or other collectibles

Bullion must be valued based on the precious metal content, not any collectible value. Proof and uncirculated coins are allowed if their value closely follows gold spot price. The gold must be stored at an IRS-approved depository, not home or safety deposit box.

IRS Requirements for Gold in IRAs

The IRS defines physical gold bullion as a “collectible” asset when held within an IRA. To receive tax-advantaged status, strict protocols must be followed:

  • Minimum fineness of .995 (99.5% pure gold)
  • Bullion-grade gold coins produced by government mints only
  • Gold bars and rounds from NYMEX-approved refiners like PAMP Suisse
  • No collectible, numismatic, or rare gold coins permitted
  • Storage at an IRS-approved depository, not with individual

Adhering to all IRS regulations is crucial to avoid penalties, taxes, and other issues like loss of IRA status. Now let’s look at examples of compliant gold.

Allowed Gold Bullion Bars and Rounds

In addition to reputable gold coins, IRA-approved gold bars and rounds must come from NYMEX-approved refiners like:

  • PAMP Suisse
  • Credit Suisse
  • Sunshine Minting
  • Valcambi
  • Perth Mint

Common sizes are 1 oz, 10 oz, and kilo (32.15 oz).

Proper IRA Gold Storage

Once purchased, IRA-approved gold must be stored in the custody of an IRS-authorized depository to retain tax-advantaged status. Storage and insurance fees will apply. Prominent depositories used by leading IRA custodians include:

  • Delaware Depository
  • Brinks Global Services
  • International Depository Services Group (IDS)

Storing gold anywhere else besides an IRS-approved facility will lead to stiff penalties and taxes on the entire IRA account balance.

Is a Gold IRA Right for You?

With an understanding of what constitutes IRA-approved gold, investors can make informed decisions on whether using retirement funds to acquire physical gold aligns with their investment objectives and risk tolerance. When IRS protocols are followed, owning gold in an IRA can provide portfolio diversification along with tax-advantaged growth potential.

As with any investment, careful due diligence is required before opting to add physical precious metals to your IRA portfolio. Consider initial purchase requirement account minimum.

Are Gold Coins Allowed in IRA?

Yes, gold coins are allowed to be held in a self-directed IRA account. The IRS allows several types of gold coins and bullion to be included in IRA retirement accounts. Some popular coins allowed are the American Gold Eagle, American Gold Buffalo, Canadian Gold Maple Leaf, Austrian Gold Philharmonic, Australian Gold Kangaroo, and South African Krugerrand.

are gold coins allowed in an iraTo be considered IRA-approved, gold coins must be minted by a government entity and have a gold content purity of .995 or higher.

Gold bars and rounds manufactured by NYMEX-approved refiners are also permitted.

The gold must be stored in a secure IRA custodian or IRS-approved depository, not in your personal possession.

Gold coins represent one of the most popular and practical ways to hold physical precious metals in an IRA retirement account.

But not all gold coins qualify to receive the tax advantages of an Individual Retirement Account (IRA).

The IRS places restrictions around the type of physical gold permitted in IRAs, including specifications related to gold coin purity, origin, and valuation.

Understanding the IRS rules is crucial, as violations can lead to steep penalties, taxes, and disqualification of the IRA.

When the regulations are followed, however, many investors find tangible gold coins are an excellent diversifier and inflation hedge within their retirement portfolio.

This detailed guide examines the ins and outs of the IRS requirements to shed light on what gold coins are allowable in an IRA.

IRS Rules Regarding Gold Coins in IRAs

The IRS treats gold coins and other bullion held in IRAs as “collectibles”. Their rules aim to distinguish between bullion as an investment asset versus collectible/numismatic coins with subjective value.

Key requirements include:

  • Minimum Fineness of .995 – For gold coins to qualify for IRA investment, they must have a minimum gold content purity of .995 (99.5%). This ensures the value is tied directly to the precious metal spot price.
  • Minted by Government Authorities – Only gold coins produced by government mints like the U.S. Mint, Royal Canadian Mint, Perth Mint, etc. can be included in IRAs. This guarantees quality and metal purity.
  • Bullion-Grade Status – So-called “numismatic” or collector coins with market values far above the precious metal content are prohibited. The IRS does not allow collectibles.
  • No Individual Possession – IRA account holders cannot take physical possession of the coins. Storage must be through an IRS-approved depository.

Adhering to all the above IRS regulations is crucial to receive tax-advantaged treatment. Next, we’ll look at popular gold coins that meet the criteria.

Popular Gold Coins Allowed in IRAs

With an understanding of the IRS rules, the following are examples of common gold coins permitted in Self-Directed IRAs:

  • American Gold Eagle – The official gold bullion coin of the United States, issued by the U.S. Mint since 1986. Offered in sizes between 1/10 oz up to 1 oz, with .9167 gold purity.
  • Canadian Gold Maple Leaf – Gold bullion coin from the Royal Canadian Mint, first issued in 1979. Available in 1/20 oz up to 1oz sizes, containing .9999 pure gold.
  • Australian Gold Kangaroo – Issued by the Perth Mint, these gold coins debuted in 1990 and feature Australia’s iconic kangaroo. The 1 oz size contains .9999 gold purity.
  • Austrian Philharmonic – This beautiful European gold coin is minted from .9999 pure gold by the Austrian Mint, debuting in 1989. Available sizes include 1/10 oz, 1/4 oz, 1/2 oz, and 1 oz.
  • American Gold Buffalo – The U.S. Mint’s 24 karat gold bullion coin. It contains .9999 gold and debuted in 2006. Offered in sizes from 1/10 oz to 1 oz.
  • South African Krugerrand – Introduced in 1967, the iconic Krugerrand is regarded as the first modern gold bullion coin. It contains an ounce of gold at .9167 purity along with some copper.

Carefully selecting reputable gold coins from leading government mints ensures IRS compliance. Next, we’ll go over proper storage and taxation.

Storage and Tax Treatment of Gold Coins in an IRA

Once purchased, gold coins in an IRA must be stored at an IRS-approved depository facility. The coins are held there on behalf of the IRA custodian, with account holders barred from taking personal possession. Reputable custodians like Kingdom Trust partner with secure vaults internationally, such as Delaware Depository and Brink’s Global Services.

Gold coin IRAs provide tax deferral advantages. No taxes apply on gains earned inside the IRA until distributions begin, similar to other retirement accounts. At age 72, Required Minimum Distributions (RMDs) dictated by the IRS must commence. Any distributed amounts are subject to ordinary income tax rates. Proper reporting on IRS Form 1099-R is required each year by the custodian.

Gold coins can make a smart addition to diversify retirement savings when held properly in an IRA. But due diligence is required to adhere to IRS regulations and secure proper storage. Weighing the benefits versus risks alongside your investment goals is recommended when considering physical gold coins.

With the right approach, a gold coin IRA can provide stability against inflation and market declines for dedicated long-term investors. When you know the answer to is gold taxable in an IRA, the decision is simple.

Can I Hold Physical Gold in My IRA?

You cannot hold or store physical gold yourself in a standard IRA account. However, with a self-directed IRA (SDIRA), you can hold physical gold coins and bullion. An SDIRA is a special individual retirement account that allows alternative assets like precious metals, real estate, private equity, and more.

The physical gold must be stored at an IRS-approved depository or custodian. Some popular depositories used by self-directed IRA custodians include Delaware Depository, Brinks Global Services, and International Depository Services Group. Storing your gold coins yourself or with a non-approved facility would disqualify your IRA.

Investing in physical gold bullion has grown in popularity over the past decade, leading many investors to wonder if such assets can be held within their Individual Retirement Accounts (IRAs). The answer is yes – physical gold bars, coins, and rounds can be owned in an IRA.

However, strict Internal Revenue Service (IRS) rules must be followed to maintain the account’s tax-advantaged status. Is gold taxable in an IRA? Keep reading to learn more.

At this point we will examine the ins and outs of holding physical gold in an IRA account. We’ll cover the IRS regulations, benefits and risks, proper storage procedures, and steps to get started. Developing a full understanding is key for any investor considering using their retirement funds to acquire gold bullion.

IRS Rules for Holding Physical Gold in an IRA

The IRS classifies physical gold bullion as a “collectible” asset when held in an IRA account. Special consideration must be given to comply with their rules, including:

  • Minimum Fineness – Gold must have a purity of at least .995 (99.5%), with .9999 the standard among most coins and bars.
  • Approved Refiners – Bars and rounds must come from NYMEX approved refiners like PAMP Suisse to guarantee purity.
  • Reputable Mints – Coins must be produced by government mints like the U.S. Mint or Royal Canadian Mint to ensure authenticity.
  • No Collectibles – Collectible, antique, or rare coins are prohibited. Only bullion-grade gold allowed.
  • Proper Storage – Physical possession by the IRA owner is not allowed. Must use an IRS-approved depository.

Following all the regulations is critical to qualify for tax-advantaged treatment and avoid penalties.

Benefits of Owning Physical Gold in an IRA

When stored properly, the key benefits of holding physical gold in an IRA include:

  • Portfolio diversification – gold prices often move independent of stocks and bonds.
  • Inflation hedge – gold has historically retained its purchasing power over long periods.
  • Store of value – gold has served as money and a crisis hedge for centuries thanks to its intrinsic qualities.
  • Tangible asset – provides comfort to investors weary of only paper assets prone to devaluation.
  • Tax-deferred growth – no capital gains or other taxes on gains until distributions start.
  • Global demand – gold has steady central bank and consumer demand worldwide.

Risks and Drawbacks of a Gold IRA

As with any investment, there are also downsides to consider with physical gold IRAs:

  • No yield – physical gold does not provide interest or dividend payments.
  • Storage costs – expenses for secure vaulting and insurance will apply.
  • Volatile prices – gold can see extreme price swings at times and lose value.
  • Tax headaches – meticulous reporting is required and some states tax gold.
  • Counterparty risks – vault or custodian failure could lead to losses.
  • Alternatives could outperform – stocks or bonds may see higher returns in certain periods.

Holding Physical Gold in an IRA

For those interested in moving forward with a physical gold IRA, following are the basic steps:

  1. Choose an approved custodian specializing in alternative assets like Kingdom Trust or Equity Institutional.
  2. Open a Self-Directed IRA and fund within 60 days by contributing or transferring existing IRA funds.
  3. Select approved gold coins, bars, and rounds from reputable dealers like APMEX, JM Bullion, or Goldco.
  4. Custodian will facilitate storage at a secure, insured IRS-approved depository like Delaware Depository.
  5. Custodian handles required account reporting and administration to keep compliant.
  6. Take IRS-mandated required minimum distributions (RMDs) starting at age 72 and pay taxes owed.

Properly establishing a physical gold IRA takes research and discipline. Working closely with an experienced custodian can streamline the process while avoiding costly mistakes. If aligned with your investment goals and risk tolerance, adding approved gold bullion to your IRA can provide portfolio stability.

But careful due diligence is required beforehand to reap the benefits within IRS regulations about is gold taxable in an IRA.

Can I Take Physical Possession of Gold in an IRA?

Unfortunately, you cannot take IRA FAQs stored in your IRA account. The IRS prohibits individuals from storing collectibles like gold coins and bullion themselves when held in an IRA.

Physical possession or use of the gold would be considered a disqualifying distribution by the IRS. This would remove the tax advantages of holding gold in the IRA and you would owe income tax on the entire account balance. Additionally, there may be early withdrawal penalties if you are under age 59 1/2.

To benefit from an IRA’s tax advantages, the gold must remain in the custody of the IRA custodian or an approved third-party depository. You will not have direct access to the gold until you start taking required minimum distributions (RMDs) after age 72.

Can You Hold Gold and Silver in a Self-Directed IRA?

Yes, both physical gold and silver coins and bullion can be stored in a self-directed IRA account. Popular gold and silver coins allowed include the American Gold and Silver Eagles, Canadian Gold and Silver Maple Leafs, Australian Gold and Silver Kangaroos, and South African Gold Krugerrands and Silver Rands.

Can You Hold Gold and Silver in a Self-Directed IRABars, rounds, and ingots from NYMEX-approved refiners like PAMP Suisse and Sunshine Minting are also permitted. The gold must have .995 fineness and silver must have .999 fineness to qualify. The precious metals must be stored at an IRS-approved depository on behalf of the IRA custodian.

Holding physical precious metals in an IRA provides diversification from paper assets. Gold and silver IRAs saw strong growth after the 2008 financial crisis as investors sought safer havens from volatile stocks and bonds.

Self-directed IRAs (SDIRAs) allow investors to hold alternative assets in their retirement accounts beyond stocks, bonds, and mutual funds. This includes physical gold, silver, platinum, and palladium bullion.

Under Internal Revenue Service rules, precious metals can be included in an IRA when stored properly at an IRS-approved depository. You also understand about is gold taxable in an IRA.

Investing in tangible metals inside a tax-advantaged account can provide portfolio diversification along with inflation hedging qualities. However, IRS regulations must be followed carefully to avoid penalties and loss of IRA status. This guide examines the benefits, risks, and logistics involved with holding physical gold and silver in a self-directed IRA.

IRS Regulations for Precious Metals IRAs

The IRS defines gold, silver, platinum, and palladium bullion as “collectibles” when held in IRAs. To qualify for tax-advantaged treatment, strict protocols apply:

  • Bullion must meet minimum fineness: .995 for gold, .999 for silver, .9995 platinum/.9995 palladium
  • Bars and rounds must come from NYMEX-approved refiners like PAMP Suisse
  • Coins must be produced by national mints like U.S. Mint or Royal Canadian Mint
  • No collectible, numismatic, or rare coins allowed, only bullion-grade
  • Metals cannot be held personally and must use an IRS-approved depository

Adhering to all IRS rules is essential to avoid steep penalties, taxes, and other issues like loss of IRA status. Is gold taxable in an IRA? No. Now let’s examine popular coins and bullion permitted in precious metals IRAs.

Allowed Gold and Silver Options for IRAs

Popular Gold Coins for IRAs

  • American Gold Eagle
  • Canadian Gold Maple Leaf
  • Australian Gold Kangaroo
  • Austrian Gold Philharmonic

Popular Silver Coins for IRAs

  • American Silver Eagle
  • Canadian Silver Maple Leaf
  • Australian Silver Kookaburra
  • Austrian Silver Philharmonic

Allowed Gold and Silver Bullion

  • Bars (1 oz, 10 oz, kilo sizes common)
  • Rounds (1 oz size)
  • Ingots (1 oz, larger sizes)

When selecting gold and silver IRA options, reputable government mints and approved refiners are recommended. This helps guarantee the bullion meets IRS purity standards.

Benefits of Owning Gold and Silver in an IRA

The key benefits of diversifying an IRA with precious metals include:

  • Hedge against inflation – gold and silver maintain purchasing power over long term
  • Portfolio diversification – metals tend to move independently from most other assets
  • Tangible asset ownership – provides comfort beyond just digital or paper investments
  • Global demand – gold and silver have intrinsic value with steady demand across cultures
  • Tax-advantaged growth – no taxes on gains until distributions begin at age 72
  • Store of value – precious metals have served as real money and crisis hedge for centuries

Getting Started with a Gold and Silver IRA

For those interested in establishing a physical precious metals IRA, follow these key steps:

  1. Select an approved IRA custodian specializing in alternative assets like Kingdom Trust or Equity Institutional.
  2. Open a self-directed IRA and fund within 60 days through contributions or rollovers.
  3. Choose approved coins/bullion from reputable dealers like APMEX, JM Bullion, Goldco.
  4. Custodian will facilitate secure storage at an IRS-approved depository like Delaware Depository.
  5. Make annual contributions and take IRS-mandated required minimum distributions (RMDs) at age 72.
  6. Custodian handles all account reporting and administration.

With proper due diligence and by following IRS regulations, investing in physical gold and silver can potentially strengthen a retirement portfolio. But care should be taken when opting to utilize a precious metals IRA given the risks involved.

Bottomline Results for Gold Taxable in an IRA?

You’ve discovered the answer to is gold taxable in an IRA, Physical gold and other precious metals can be a smart addition to diversify an IRA when stored properly within IRS guidelines. Sticking with reputable gold coin and bullion options meeting the fineness requirements, and keeping the holdings at an approved depository custodian, will maintain the tax benefits.

A proper gold IRA can provide growth potential and inflation hedging ability with the upside of tax-deferred or tax-free gains. With an understanding of the IRS rules, an IRA holder can include gold in their retirement planning. As with any investment, long term goals and risk tolerance should be evaluated when opting to add physical precious metals to an IRA portfolio. Knowing about tax rules and answer to is gold taxable in an IRA equips you to make the right choice.

Michael Penland

Michael Penland
Michael Penland
Michael Penland is a seasoned expert in the field of Gold IRAs. Having experienced and dedicated nearly a decade to working closely with Goldco, he possesses a deep understanding of the precious metals market and its implications for retirement planning. His approach to Gold IRAs is rooted in rigorous research and meticulous evaluation of opportunities aimed at wealth accumulation.

Drawing inspiration from reputable sources, Michael places significant reliance on the insights provided by Goldco, a prominent name in the precious metals industry. Furthermore, he looks to authoritative voices in finance and economics, including U.S. Government websites and the World Gold Council, for invaluable guidance.

You can reach Michael at:
Goldco Wealth Protection Kit | Email | Phone
Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.